2026 → now
Q2
Doddy v1 — six kit catalogue
Launched public catalogue. Six kits in active maintenance. Adding two more in Q4 only if quality bar holds.
About
Doddy is one person's solo product business — and it shows in the kits.
No faceless company. No outsourced support tier. No fabricated company history. If a kit is broken, one person fixes it: me.
Hi — I'm the founder of Doddy.
Solo operator · ships conversion pages for paying clients · maintains Doddy directly
I've spent the last six years building conversion-first websites for clinics, salons, D2C brands and local services. Most were one-off custom builds. Around the tenth time I rebuilt the same booking funnel for a clinic from scratch, I started generalising the pattern. Doddy is what came out of that.
Every kit on this site started as a real client build that was paid for in production before becoming a template. The structure, the section order, the copy slots, the form patterns — all earned the right to exist by working on a real business first.
I'm not interested in volume. I'm interested in shipping six kits that actually work for the people who buy them, and maintaining them properly. That's why the catalogue is small, the updates are versioned, the changelog is public, and the support email lands directly in my inbox.
If you email hello@doddy.co, the reply comes from me. Not a queue, not a contractor, not a chatbot. Reply window is one business day on weekdays. If I miss it, the refund is automatic — no appeal process.
Why Doddy exists
The website market is broken in a very specific way.
If you're a clinic owner, a local plumber, an early D2C founder, or a small agency, your options for a website right now are roughly:
$15 marketplace theme
Looks fine in screenshots. Ships with 800 KB of JavaScript you'll never touch, no documented conversion architecture, and a license clause buried six pages deep.
No-code builder subscription
$30/month forever. Pretty editor. Heavy pages. The day you stop paying, your site disappears.
Custom agency build
$5,000–$20,000 and six weeks. Often worth it, often not, almost never finished on schedule.
Doing it yourself in WordPress
Four weekends, three plugin conflicts, and a result that looks 2014.
None of those are actually about your business outcome. They're about pretty pages, monthly fees, or selling agency hours.
Doddy is the option in the middle: pay once, get production-ready code that's been engineered around a single specific conversion goal — book the appointment, capture the quote, sell the one product. Replace copy, swap brand colours, plug in your form endpoint, deploy. Done in an afternoon, deployed for under five dollars a month on any static host, owned by you forever.
That's the entire pitch. No revolutionary AI nonsense. No "platform". Just code that does the job, documented like a real product, supported by the person who wrote it.
Operating principles
What you can hold me to.
The promises here are concrete because the alternative is a list of adjectives. Adjectives are easy to ignore.
Honest previews
Every kit has a publicly-accessible live demo. You can view-source, run Lighthouse, send to a client. We don't hide the URL.
No fabricated proof
No fake testimonials. No invented conversion rates. No "trusted by 10,000 teams" while we've been in business eight months. If a number isn't ours, we don't ship it.
1 business day support
Replies on weekdays within 24 hours, UK time. If we miss that window on a paying customer, refund is automatic. No appeal process.
Versioned updates, never silent rewrites
Semantic versioning. Changelog before pull. Updates ship as a separate folder you opt into — never overwriting your customisations.
You own the files
No platform account required. No phone-home. Once you've downloaded a kit, Doddy can disappear tomorrow and your site keeps working.
One product, done well
The catalogue stays small on purpose. Adding kits I can't personally maintain would be a tax on every existing customer.
What I ship
Public work, public timeline.
A non-exhaustive timeline so you can pattern-match before buying.
2024 → 2025
Private
Custom conversion builds
Roughly 40 paid client builds — clinics, salons, D2C, local services. Funnels paid for in production.
2020 → 2024
Agency
Senior front-end / conversion lead
Six years building, measuring, and rebuilding the same patterns across hundreds of pages for SMB clients.